Creative rewards such as naming an ice cream flavor after a donor or promising to follow them on Twitter is a cheap way to offer backers something no one else can. T-shirts or hats may be good for your “tip-jar” backers, but if a someone shells out more than $100 they deserve something special. Reward each backer depending on the level of support they give. However, the pie should be divided up depending on the level of backing. Offering tiered rewards is required on Kickstarter, and it’s a big key to reaching your project’s goal. The recipe for success is choosing goals that are not too aggressive but not too timid: Like the porridge in Goldilocks, it needs to be just right. On the other hand, projects that reach their goal before the deadline will continue to be open for funding. If you don’t meet your financial goal by the deadline, you don’t receive any of the money backers have pledged. ![]() Set the right goal.Īll Kickstarter projects run on an all-or-nothing basis, which makes choosing a deadline and an amount important. Focus on what the project will mean for them and how it can help them in the future. Engage their emotions-make them hungry for your success. Sell the sizzle along with the steak-define your project and demonstrate why it’s the best thing since sliced bread. Next, tell your potential supporters what you’re going to make. That way, you’ll be better prepared to tackle the challenges ahead in presenting your idea, product, goal, video and rewards. Delve into other projects from start to finish to learn what worked and what flopped. This kind of research is like reading recipes and deciding which to make. Spend as much time as possible on Kickstarter researching what other people have done, and not just in your project’s genre. (Image: via wikimedia commons) (Image: on Flickr via raindrift) Here are seven ingredients for a good Kickstarter project- Bon Appetit! 1. Though the product should always be your main focus, a great project (like a great meal) should be composed of several elements that complement one another. The rest end up giving the Kickstarter user knowledge he or she can use the next time around. ![]() According to Kickstarter, only 52 percent of the projects successfully reach their goal. Marketing to Small Business Decision Makersĭeveloping a successful crowd-funded project using Kickstarter is challenging.SBA Announces Call for Nominations for National Small Business Week Awards | 2022.QuickBooks Survey: 17 Million New Small Businesses Could Start in 2022.Small Business, Big Holidays: 2021-2022.IRS Tip: How Small Business Owners Can Deduct Their Home Office From Their Taxes | 2022.The SBA’s National Small Business Week is May 1-7, 2022.
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